Where They Wanted To Go
Building a new way to fuel Lagos.
MPS Limited was founded on a simple but ambitious idea: customers should not have to queue at filling stations. Fuel should come to them.
Serving homes, offices, and commercial facilities across Victoria Island, Ikoyi, and the Lekki Corridor, MPS set out to make fuel delivery as dependable, transparent, and convenient as any modern on-demand service.
But delivering fuel is only what customers see. Behind every successful delivery is a business that must accurately manage inventory, pricing, financial controls, customer relationships, compliance, fleet operations, and operational reporting.
The founder's ambition was not simply to launch another fuel company. It was to build a business customers could trust and one that could grow without sacrificing operational excellence.
The Challenge
Building the business behind the brand.
Like many founders, the vision was clear. The operating model was not.
Before growth could happen, MPS needed the systems that would support it: operational controls, management routines, reporting, documented processes, inventory reconciliation, customer service workflows, and clear accountability across the business.
Without those foundations, every important decision and every operational issue would continue to depend on the founder. The challenge was not getting the first customers. It was building a company capable of serving the thousandth.
Our Role
Designing the operating system for growth.
Auxera partnered with MPS as its Fractional Chief Operating Officer, working alongside the Founder to design how the business would operate before it began scaling. Rather than focusing on individual processes, we designed the operational foundations that would support consistent execution as the company grew.
01
Built a proprietary Operations Management System
We designed and implemented a custom platform built for the realities of fuel delivery. It manages fuel sales, inventory movements, meter reconciliations, pricing history, weighted average fuel costs, gross margin, and operational reporting. Every operational activity and every key business metric now runs through the system.
02
Standardised how the business operates
We developed more than ten Standard Operating Procedures across Operations, Customer Service, Business Development, and field operations. These playbooks created consistency across the organisation and made onboarding, training, accountability, and day-to-day execution significantly easier.
03
Created the management rhythm
Technology alone does not create operational excellence. We established the reporting routines, management meetings, operational reviews, and performance cadence that give leadership a consistent framework for monitoring the business, making decisions, and driving continuous improvement.
04
Continued as an operating partner
As the business evolved, our role extended beyond operations into strategic advisory across pricing, finance, recruitment, HR, governance, customer experience, and ongoing process improvement. Rather than delivering a project and walking away, we became an extension of the leadership team.
The Result
A business designed to scale.
Today, MPS operates on systems rather than memory. Leadership has visibility into every critical operational metric. Teams follow consistent processes. Daily reconciliations that once required hours of manual effort are now automated.
Most importantly, the Founder can spend more time growing the business instead of holding together its day-to-day operations.
10+
Standard Operating Procedures developed across core business functions
52+
Hours saved every month through automated reconciliation processes
100%
Of operational activities managed through the proprietary Operations Management System
1
Structured operating model designed to support long-term growth and accountability
The biggest transformation was not the software or the documentation. It was building a business designed to operate consistently, make better decisions, and grow with confidence.
"Auxera became far more than an advisor. They helped us design how the business actually works. From the operational systems and management routines to the controls we rely on every day, they built the foundations that continue to support our growth. They brought structure, clarity, and discipline at a stage when every decision mattered. We continue to benefit from those systems today."
Momah Moseri
Founder, MPS Limited
Where They Are Now
Still building.
Building a business is not a project. It is an ongoing discipline. Auxera continues to support MPS as its Fractional Chief Operating Officer and trusted strategic advisor, helping the leadership team strengthen operations, improve decision-making, and prepare the business for its next stage of growth.
Because the goal was never simply to launch. It was to build a company designed to last.